Hi! I'm Heidi

Sunday Times Bestselling Author. Neurodivergent Adult. Professional Gobshite.

In 2020 I set up EOTAS Matters to support other families facing some of the same challenges I faced when my son, Theo, hit burnout and became too unwell to go to school.  THE MARBLE RUN Membership was founded to help families trying to stay afloat in our outdated education system, by giving them access to tools, resources and video trainings on all things SEND, Parenting, EHCPs and self-advocacy.

I've been in business for over 25 years, one of those "serial entrepreneurs" who figured out early on that being employed wasn't in the cards. When people ask me why I started my own business, I joke it's because I'm unmanageable and unemployable.

As a neurodivergent business owner, I've spent most of my career side-eying the "traditional" business world. It felt stuffy, stifling, and built for brains that didn't work like mine. So I made it my mission to do things differently, and to share what I learned along the way. In 2025, I launched BRILLIANTLY WIRED - a new community to support Neurodivergent Business Owners who serve neurodivergent clients.

I like giraffes and I think all dresses should have pockets.

It's nice to virtually meet you.